Circle Two Group Pty Ltd (referred to as “Wipers Direct,” “we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information in compliance with the Australian Privacy Act 1988 (Cth), including the Australian Privacy Principles, and any applicable state privacy laws, including those in Victoria.
1. What Personal Information We Collect
We may collect the following types of personal information:
- Identity and contact details: Your name, address, email, and phone number.
- Transactional information: Payment details, order history, and delivery information.
- Marketing preferences: Your preferences for receiving marketing communications.
- Technical and browsing information: IP address, browser type, device information, and website usage data.
- Other information: Any details you provide when interacting with us, such as in emails, through our website, on social media, or during employment applications.
2. How We Collect Personal Information
We collect personal information directly from you when you:
- Make an enquiry via email, telephone, or through our website.
- Visit our website or social media pages.
- Complete the checkout process.
- Subscribe to receive updates, promotions, or newsletters.
- Apply for employment with Wipers Direct.
We may also collect information indirectly through third-party platforms such as Meta (Facebook/Instagram), TikTok, and Google Ads when you interact with our advertisements or use cookies on our website. This includes tracking pixel technologies that collect browsing behavior data.
3. Why We Collect and Use Personal Information
We collect and use your personal information for the following purposes:
- To process and fulfill your orders, including payment and delivery.
- To provide customer support and respond to your enquiries.
- To send marketing communications, including promotions and newsletters, in accordance with your preferences.
- To conduct remarketing campaigns via marketing channels.
- To improve our website, products, and services through analytics.
- To assess your suitability for employment (if applicable).
- To comply with legal obligations or resolve disputes.
4. Tracking Pixels and Privacy Obligations
We use tracking pixels to monitor user engagement with our website and marketing campaigns. Tracking pixels are small, transparent images embedded in webpages or emails that collect data such as:
- Whether an email has been opened.
- User interactions on our website, including pages visited, actions taken, and time spent.
- Device, browser, and operating system details.
How We Use Tracking Pixel Data:
- To measure the effectiveness of our marketing campaigns.
- To improve website functionality and user experience.
- To deliver targeted advertising based on user behavior.
Your Rights Regarding Tracking Pixels:
- We ensure transparency in our use of tracking technologies. You can manage your preferences or withdraw consent for tracking pixels by adjusting your browser settings or using opt-out mechanisms provided by advertising platforms.
Compliance with the OAIC Guidelines:
- We anonymise data where feasible to minimise privacy risks.
- We provide users with clear and concise information about our use of tracking pixels and how to control or disable them.
- We only use tracking pixels where it aligns with lawful and fair data collection practices.
- We only share non-sensitive data with tracking pixels to minimise risk.
5. Disclosure of Personal Information
We may disclose your personal information to:
- Third-party service providers: Including those who assist us with payment processing, marketing, website hosting, and delivery logistics.
- Business partners: Organisations providing products or services marketed under the Wipers Direct brand.
- Authorities: Entities we are required or authorised to share information with under Australian law.
- Other entities with your consent: Any person or organisation you have agreed we may disclose your personal information to.
Some of our third-party partners may operate outside of Australia. While we take reasonable steps to ensure these organisations protect your personal information, data protection standards in some countries may differ from Australian laws.
6. Cookies and Online Tracking
Our website uses cookies and similar technologies, including tracking pixels, to:
- Enhance your browsing experience by remembering preferences.
- Analyse website traffic and usage.
- Deliver personalised advertising through platforms like Meta, TikTok, and Google Ads.
You can manage cookies and tracking pixels through your browser settings. Declining these technologies may affect the functionality of our website.
7. Data Security
We take reasonable steps to protect your personal information from misuse, loss, unauthorised access, modification, or disclosure. These include secure servers, encryption protocols, and regular security assessments.
When transmitting personal information to Wipers Direct websites or Wipers Direct-branded third-party websites, please note that internet transmission is not always completely secure or error-free. Other than liability that cannot lawfully be excluded, Wipers Direct will not be liable for any breach of security or unintended loss or disclosure of personal information during transmission.
8. Marketing and Opt-Out Options
At any time, you may opt out of receiving marketing communications from us. Unless you opt out, your consent to receive direct marketing communications and to the handling of your personal information for this purpose will continue.
- Email marketing: Each email includes an unsubscribe link.
- SMS marketing: Each SMS contains an opt-out feature.
- Other channels: Contact us directly to opt out of marketing communications.
We will process your request as soon as possible. Opting out of marketing communications will not affect transactional communications necessary for orders and customer service.
9. Accessing and Correcting Your Personal Information
You have the right to access and correct the personal information we hold about you. To do so, please contact us using the details below. We will respond within a reasonable timeframe and in accordance with Australian privacy laws.
10. Complaints
If you believe we have breached your privacy rights, please contact us using the details below. We will investigate your complaint and respond within a reasonable timeframe. If you are not satisfied with our response, you may escalate your complaint to the Office of the Australian Information Commissioner (OAIC).
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The updated policy will be published on our website, and we encourage you to review it periodically.
12. Contact Us
For questions, concerns, or requests related to this Privacy Policy or your personal information, please contact us at:
Wipers Direct
Circle Two Group Pty Ltd
ABN: 41 642 601 241
Email: [email protected]
This Privacy Policy complies with Australian privacy legislation and applies to all personal information collected by Wipers Direct. By interacting with our website or services, you agree to the terms of this Privacy Policy.
Updated: 27.11.2024