Circle Two Group Pty Ltd (referred to as “Wipers Direct,” “we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information in compliance with the Australian Privacy Act 1988 (Cth), including the Australian Privacy Principles (APPs).
1. What Personal Information We Collect
We may collect the following types of personal information:
- Identity and contact details: Your name, address, email, and phone number.
- Transactional information: Payment details, order history, and delivery information.
- Marketing preferences: Your preferences for receiving marketing communications.
- Technical and browsing information: IP address, browser type, device information, pages viewed, and other website usage data collected via cookies and tracking pixels.
- Advertising interaction data: Information about how you interact with our advertisements on third-party platforms (for example, whether you viewed or clicked an ad).
- Email engagement data: Whether you open or click links in our marketing emails.
- Other information: Any details you provide when interacting with us, such as in emails, through our website, on social media, or during employment applications.
2. How We Collect Personal Information
We collect personal information directly from you when you:
- Make an enquiry via email, telephone, or through our website.
- Visit our website or social media pages.
- Complete the checkout process.
- Subscribe to receive updates, promotions, or newsletters.
- Apply for employment with Wipers Direct.
We also collect information indirectly, through cookies and tracking pixels on our website and in our marketing emails, and through our use of the following third-party advertising and analytics platforms:
- Google (Google Ads and Google Analytics 4)
- Meta (Facebook and Instagram)
- TikTok
- OpenAI (ChatGPT Advertising)
These platforms may collect information about your interactions with our website, our advertisements, and our email campaigns, which we use for the retargeting and analytics purposes described below.
3. Why We Collect and Use Personal Information
We collect and use your personal information for the following purposes:
- To process and fulfil your orders, including payment and delivery.
- To provide customer support and respond to your enquiries.
- To send marketing communications, including promotions and newsletters, in accordance with your preferences.
- To conduct retargeting and remarketing campaigns based on how you interact with our website, our advertisements, and our email campaigns, using platforms including Google Ads, Google Analytics 4, Meta, TikTok, Reddit, and OpenAI’s ChatGPT Advertising.
- To improve our website, products, and services through analytics.
- To assess your suitability for employment (if applicable).
- To comply with legal obligations or resolve disputes.
4. Tracking Pixels, Cookies and Retargeting
We use tracking pixels and cookies, including those provided by Google (Google Ads and Google Analytics 4), Meta, TikTok, Reddit, and OpenAI, to monitor engagement with our website and marketing campaigns. These technologies collect data such as:
- Whether a marketing email has been opened or a link within it clicked.
- User interactions on our website, including pages visited, actions taken, and time spent.
- Device, browser, and operating system details.
- Whether you have viewed or interacted with our advertisements on the platforms listed above.
How we use this data:
- To retarget you with relevant advertising on Google, Meta, TikTok, Reddit, and ChatGPT, based on your prior interactions with our website, our ads, or our emails.
- To measure the effectiveness of our marketing campaigns.
- To improve website functionality and user experience.
Your rights regarding this data:
You can decline or limit this tracking at any time, at no cost, without needing to log in or provide further personal information, by:
- Adjusting your browser’s cookie settings.
- Using the ad preference or opt-out tools provided directly by Google, Meta, TikTok, Reddit, and OpenAI.
- Unsubscribing from our marketing emails using the link provided in each email.
Declining tracking will not affect your ability to use our website or place an order; you may simply see less relevant advertising as a result.
Our commitments:
- We only share the minimum data necessary with each advertising platform to support the purposes described above.
- We do not knowingly collect or share sensitive information (such as health information) through these tracking technologies.
- We review our use of tracking pixels periodically to ensure it remains consistent with this policy.
5. Disclosure of Personal Information
We may disclose your personal information to:
- Third-party service providers, including those who assist us with payment processing, delivery logistics, website hosting, customer reviews, and email marketing (such as Klaviyo).
- Advertising and analytics platforms, namely Google (Google Ads and Google Analytics 4), Meta, TikTok, Reddit, and OpenAI, for the retargeting, remarketing, and analytics purposes described in this policy.
- Business partners, being organisations providing products or services marketed under the Wipers Direct brand.
- Authorities, being entities we are required or authorised to share information with under Australian law.
- Other entities with your consent, being any person or organisation you have agreed we may disclose your personal information to.
Overseas disclosure: The advertising and analytics platforms listed above are based overseas, primarily in the United States, and may store or process your information there or in other countries in which they operate. We take reasonable steps to ensure these organisations handle your personal information consistently with the APPs, including relying on the platforms’ own published data protection commitments. Data protection standards in these countries may differ from Australian law, and by law we remain accountable for personal information we disclose overseas except where the Privacy Act provides otherwise (for example, where you separately consent to a disclosure after being told APP protections may not apply).
6. Cookies and Online Tracking
Our website uses cookies and similar technologies, including tracking pixels from Google, Meta, TikTok, Reddit, and OpenAI, to:
- Enhance your browsing experience by remembering preferences.
- Analyse website traffic and usage.
- Deliver personalised, retargeted advertising on the platforms listed above, based on your website, advertising, and email activity.
You can manage cookies and tracking pixels through your browser settings or through the ad preference tools offered by each platform. Declining these technologies may affect the functionality of our website or the relevance of ads you see, but will not prevent you from browsing or purchasing.
7. Data Security
We take reasonable steps to protect your personal information from misuse, loss, unauthorised access, modification, or disclosure. These include secure servers, encryption protocols, and regular security assessments.
When transmitting personal information to Wipers Direct websites or Wipers Direct-branded third-party websites, please note that internet transmission is not always completely secure or error-free. Other than liability that cannot lawfully be excluded, Wipers Direct will not be liable for any breach of security or unintended loss or disclosure of personal information during transmission.
8. Marketing and Opt-Out Options
At any time, you may opt out of receiving marketing communications and retargeted advertising from us. Unless you opt out, your consent to receive direct marketing communications and to the handling of your personal information for this purpose will continue.
- Email marketing: Each email includes an unsubscribe link.
- Retargeted advertising: Use the ad preference or opt-out tools provided by Google, Meta, TikTok, Reddit, or OpenAI, or adjust your browser’s cookie settings.
- SMS marketing: Each SMS contains an opt-out feature.
- Other channels: Contact us directly to opt out of marketing communications.
We will process your request as soon as possible. Opting out of marketing communications will not affect transactional communications necessary for orders and customer service.
9. Accessing and Correcting Your Personal Information
You have the right to access and correct the personal information we hold about you. To do so, please contact us using the details below. We will respond within a reasonable timeframe and in accordance with Australian privacy laws.
10. Complaints
If you believe we have breached your privacy rights, please contact us using the details below. We will investigate your complaint and respond within a reasonable timeframe. If you are not satisfied with our response, you may escalate your complaint to the Office of the Australian Information Commissioner (OAIC).
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, our use of new advertising or analytics platforms, or our legal obligations. The updated policy will be published on our website, and we encourage you to review it periodically.
12. Contact Us
For questions, concerns, or requests related to this Privacy Policy or your personal information, please contact us at:
Wipers Direct
Circle Two Group Pty Ltd
ABN: 41 642 601 241
Email: [email protected]
This Privacy Policy complies with Australian privacy legislation and applies to all personal information collected by Wipers Direct. By interacting with our website or services, you agree to the terms of this Privacy Policy.
Updated: 11 September 2026